Download Bang! Getting Your Message Heard in a Noisy World
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Book Details :
Published on: 2007-12-18
Released on: 2007-12-18
Original language:
The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' "totally organic experience" to, most recently, the irrepressible AFLAC duck. In Bang!, Kaplan Thaler and Robin Koval of the Kaplan Thaler Group, currently ranked as the fastest-growing ad agency in the country, offer the kind of out-of-the-box thinking and proven strategies that marketers anywhere can use to create loud, clear, attention-grabbing messages about their products and services.Presenting an arsenal of "big bang" ideas, the authors discuss how to create a memorable publicity hook and how to design attention-grabbing packaging that taps into consumers' innermost desires. They interweave entertaining accounts of their successes and failures, as well as those of other companies to suggest specific ways to establish an atmosphere conducive to innovative breakthroughs--why having "enough" time to work on a project can be a disadvantage, and why having a small staff in a cramped space is often the best way to come up with big ideas.Full of colorful anecdotes and inspiring accounts of campaigns that have catapulted revenues and increased market shares, Bang! shows how to create a marketing campaign that rises above the banal barrage of commercials to create a genuine marketing explosion.From the Hardcover edition. Tips on how to deal and dealing with noisy neighbours ... How to deal with noisy neighbours. Boom boom boom boom and no its not the John Lee Hooker masterpiece its the irritating noise nuisance neighbours sounds that ... Dealing With Noisy Neighbors Apartment Ratings Weve all experienced them: noisy neighbors. Whether they fight constantly play loud music have big parties own dogs who love to bark or make noise in other ... How artificial light is wrecking your sleep and what to ... What is a low carb diet really? When can a low carb diet be beneficial? Should everyone follow a low carb diet? Or can a low carb diet ruin your health? 4 Strategies for Dealing with Noisy Upstairs Neighbors ... You have just crawled into bed after a long day of work and the noisy upstairs neighbors are at it again. It sounds like there is a live band playing in their living ... Health Yahoo Beauty Does the morning sickness pill even work? Researchers are taking a second look at the prescription medicine OneBeat OneBeat brings together musical leaders from around the world to create original work and develop a global network of civically engaged music initiatives. How To Complain About Your Noisy Neighbours Lifehacker ... When you live in an apartment building with other people you're bound to encounter at least one tenant who is a bit noisier than the rest. Whether it's excessively ... What are the benefits of community engagement? EngagementHQ. EngagementHQ is the perfect platform for all of your public engagement needs. It brings communications engagement and reporting tools into a single ... TX REVIEW: Timaya - "Bang Bang" + Mayorkun - "Yw" Timaya Bang Bang tooxclusive.com/wp-content/uploads/2016/08/Timaya-Bang-Bang-Prod-By-Kitwana-Israel-2.mp3. This guy is one very versatile artiste. VoyForums: EASTERN REGION MESSAGE BOARD EASTERN REGION MESSAGE BOARD *****Mid-Atlantic Regional Message Board ...
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